The Contest关于比赛

This blog contest is organised by Hong Kong Tourism Board and

A pair of finalists together with a fashion/beauty blogger from Singapore will be flown to Hong Kong to participate in the “Visa go Hong Kong Super Shopper” Grand Finals in August 2011!

Part 1: Registration – 4 July to 15 July

The “Visa go Hong Kong Super Shopper” contest is open to Singapore citizens and Permanent Residents.

Participants are to send in their personal particulars (in their groups of two) and entries to by 15 July 2011.

  • Full Name (as in NRIC)*
  • NRIC No.*
  • Date of Birth*
  • Occupation*
  • Nationality*
  • Contact number*
  • Email*
  • Facebook
  • Blog

(* mandatory submissions)

Participating entries should include a written description or video clip recording, describing how fashionable you are and your love for Hong Kong as a fashion destination.

6 pairs of finalists will be selected by a panel of judges to proceed to the next round.

All finalists will be notified via phone and email by 18 July 2011.

Part 2: The Challenge (Singapore round) – 19 July to 20 July

Each pair of finalists will be paired with a fashion/beauty blogger in Singapore to form a team of three.

The teams will gather at a venue on 19 July and the organisers will set out a fashion theme challenge for the finalists.

Each team will be given a budget to create an outfit that best suits the theme within 24 hours. The bloggers in each team will complete a blog entry in the same time period, writing about their design and brainstorming process for their respective teams.

All teams will then gather at the end of the given time schedule. Each team will then wear their newly purchased fashion items, and to present their new outfits to a panel of judges, which includes representatives from Hong Kong Tourism Board, and prominent Singapore stylists.

Part 3: Voting – 21July to 31 July

The public get to vote for their favourite teams from 21 July to 31 July.

Public votes and judges’ scores each account for 20% and 80% of the final results respectively.

The winner will win a 4D3N trip to Hong Kong and represent Singapore at the “Visa go Hong Kong Super Shopper” contest there from 30 August to 31 August.

Voters also stand a chance to win a 3D2N trip to Hong Kong. (*Terms and Conditions apply)

Part 4: The Grand Finals (Hong Kong) – 29 August to 1 September

On 29 August, contestants will attend a “crash course” in the latest fashion trends by a Hong Kong stylist.

During the briefing on the contest day (30 August), each team will be assigned a shopping mission based on a fashion theme for this season. Teams are required to interpret their given fashion theme to create a new summer look by mixing and matching different fashion items purchased during the contest.

With reference to the assigned mission, each team is required to plan their shopping itinerary that demonstrates their shopping strategies and locations.

Each team will be given HK$20,000 Visa spending credit and is required to shop for fashion items that constitute two outfits, one for each team member, according to the assigned shopping mission and within the given time frame.

Each team will be required to arrive at the finishing point before the cut-off time to hand in the official receipts for all purchased items to the staff of the Hong Kong Tourism Board (HKTB).

Points will be deducted for latecomers.

Presentation and Judging

The judging session will be conducted on 31 August.

Each team will wear their newly purchased fashion items, which they need to present to the judging panel in the format of a runway show.

Following the runway show, each team will share their shopping itinerary and shopping experience in Hong Kong.

Contestants are not allowed to present any fashion items of their own during the presentation to the judging panel.

The team who scores the highest points in the competition will be rewarded with a Visa spending credit worth HK$200,000.

** The decision of the HKTB on all matters relating to, or in connection with, the “Visa go Hong Kong Super Shopper 2011″ contest shall be final and binding on all parties concerned.

** Click here for the Terms & Conditions of this contest.