The New Media Challenge 2011

The 10 Finalists

In conjunction with the return of Singapore Dance Delight Vol 2., F&N Sparkling Drinks wants you to join us in our quest to celebrate all things youth and dance. Have a knack for blogging, picture-taking or video blogging? Take part in the F&N Spread the Groove Challenge. This year contestants are challenged to capture the best blog stories at Singapore Dance Delight and to be the best person who can ‘Spread the Groove’ on their social networks.

Part 1: Registration

- We invite you to join the F&N Spread the Groove Challenge!
- To take part, you have to:
- Tell us also how many friends you have on your networks (these must include: Foursquare, Twitter, Facebook, monthly average blog readers. If you use other social network platforms, you are welcome to include those in too, although it is not mandatory.)
- Cover the Singapore Dance Delight Vol. 2. Preliminaries and the After Party on Feb 26, 2011 at *Scape, 4.45pm till late
- Mention that F&N Sparkling Drinks is the presenting sponsor of Singapore Dance Delight Vol. 2 and that this competition is to celebrate all things youth and dance
- Insert links to www.facebook.com/FnNFun, www.fnn.com.sg, www.twitter.com/fnnfun (you can also tell your readers to find F&N at these links because we give out prizes and hold contests regularly here)
- The link to the blog post must then be sent to omyadmin@gmail.com
- Link to the blog post must be submitted to omyadmin@gmail.com by February 28, 2011, 11.59pm

Part 2: The Challenge

- Out of all the entries, shortlisted bloggers (10) will be selected as finalists.
- There will be a briefing for finalists on March 3, 2011, at 7pm. Please make sure you are available to attend this session if you are among the shortlisted finalists.
- To win the challenge, finalists must blog, tweet and Facebook their experience to generate hype for F&N Sparkling Drinks and Singapore Dance Delight Vol. 2.
- MUST-Do Challenges are:
- Blog, Twitter, Foursquare, and Facebook regularly
- Share stories from Singapore Dance Delight and F&N Sparkling Drinks events
- You will be paired with two Singapore Dance Delight Vol. 2 finalist teams to follow and cover their journey through the competition.
- Use both the hashtags #FnNFun and #SDD2 when twittering
- In your blog posts, use the tags: F&N Sparkling Drinks, Singapore Dance Delight Vol. 2, SDD Vol. 2

- Two prizes will be given out:

- Top Blogger Award – goes to blogger who captures the best stories, and the most fun aspects of Singapore Dance Delight and F&N Sparkling Drinks.
- Spread the Groove Award – goes to the contestant who makes the best use of social media platforms to spread the excitement and news of Singapore Dance Delight and F&N Sparkling Drinks.

- Bonus Prize:

HTC-Wildfire-nowire

5 Bloggers will win a HTC Wildfire from the HTC Connects You and Me Challenge

- 10 Finalist bloggers will receive a phone from HTC on loan for this challenge; each blogger will only be loaned the phone for 12 days

- Blog and use the HTC phone to Tweet, Facebook, and Foursquare about SDDV2. Demonstrate how the HTC phone has helped you to do so.

- Visit the concept store with at least 3 friends (you can bring up to 5 friends if you wish) for a workshop to learn how the HTC phone is able to help you blog and stay connected on your social networks.

- Blog, Tweet, Facebook, Foursquare about your experience at the Concept store. And ask your friend to Tweet and Facebook too!

- All of the participants who visit the concept store visit will receive a Goodie bag from HTC.

What the Judges will take into consideration:

Blogs

- Contestants will be given a set of events and activities surrounding F&N Sparkling Drinks and Singapore Dance Delight Vol. 2. The quantity and quality in the coverage will be taken into consideration

- Depth of coverage, unique angles when you cover your assigned Singapore Dance Delight Vol. 2 dance teams – how well their personality, aspirations, and quirks come through.

Facebook

- Judges will take into consideration the traffic your blog drives to F&N Sparkling Drink’s Facebook Page, extra brownie points if you get your Facebook Friends to join the F&N Sparkling Drinks Facebook Page. How this will be tracked:

- Your photo will be uploaded on F&N Sparkling Drinks’ Facebook page and you will need to get as many likes as possible. Your number of likes will help determine how good you are at using social media to Spread the Groove.

- The depth of engagement with our F&N Sparkling Drinks Facebook Page community – i.e. likes, comments, sharing of information, tag back to the F&N Facebook Page

Twitter

- Frequency of tweets using #fnnfun and #SDD2

- The number of retweets

- Quality of tweets – one liners versus tweets that share information

- Direct your followers to follow @FnNFun

Foursquare

- Quality and Quantity of contribution of F&N Sparkling Drinks or dance related content to the FourSquare community.

- The number of F&N Sparkling Drinks related tips created in Foursquare check in points. Eg. The 7-11 at sells F&N Sparkling Drinks, or Enjoy F&N Cool Ice Cream Soda if you’re at the beach

- Responses to these entries

- Your activites on Foursquare must be trackable by F&N – search for F&N’s Foursquare profile “FnNFun” and befriend FnNFun.

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