We are so proud of our new team name that this blog post is dedicated to helping to provide you with the full NATAS SWET experience.
You would already have seen the chinese article through the link in the prior blog posting.
The launch of the NATAS SWET partnership was announced over a press conference at Campers’ Corner located at Capitol Building. We basically extended the shop all the way into the back alley by connecting several tents together. Throughout the shop, there were NATAS SWET photoboards, video, photos, standees displayed together with the merchandise.
It was a most interesting experience for guests of the event since they could even do a bit of window shopping. It was also a most fitting location for team events since we covert almost all the outdoor gear and apparels stocked in the shop.
The event was succinct. NATAS CEO, Robert Khoo and Team leader, Jane Lee both gave a speech on their thoughts on the partnership and sealed the sponsorship by planting an ice axe, bearing the new NATAS SWET logo into a block of ice.
Then came the news reports
Taken from my paper, 27th Nov 08
From ST online, 27th Nov 08
Radio – 938live, 27th Nov 08
Razor TV, 27th Nov 08