The bubbletea craze in Singapore seems to have lasted longer that the last one a decade ago, and seems to be staying for quite a while more. The way to stay ahead is really variey and innovation, and therefore Share Tea has launched 18 hot milk teas and will be introducing a new cream series very soon.
Indeed, the Handmade Taro Fresh Milk ($5.40) is the next best thing I have tried at ShareTea, other than the original classic milk bubble tea. Loved that it is not overly sweet or thick, and that it has bite-sized yam bits to ‘play’ with while drinking.
Daniel's Food Diary speaks to Ms Hong Ke Jia, owner of ShareTea Singapore to share her bubbletea experiences.
Why did you decide to bring ShareTea to Singapore?
In May 2010, one of our shareholders came across ShareTea in Hongkong and decided to give it a try as she was intrigued by the long queue at the outlet. She ordered the Red Bean Milk Tea and was won over by the taste.
After her memorable experience, we decided to do a market research on ShareTea and we discovered that the brand was in more than one way different from the bubble teas we know.
The bubbletea competition in Singapore is tough. There is Koi, Gong Cha, A-Gan Tea, Artease Café and many brands. How is ShareTea different from other brands then?
For example, ShareTea offers a fresh fruit tea series using fresh fruit juices. The juices are first frozen below 40 degree Celsius before being exported to various countries. They are later defrosted at the outlets prior to use so consumers are assured of authenticity and quality.
Using real fruit juice in bubble teas is uncommon in Singapore’s market as fruit concentrate or syrups are often added as an alternative because it may cost less and is easier to obtain.
ShareTea sells many types of drinks, over 50 items in the menu – the classic Taiwanese bubble tea, Yakult drink, fruit teas, fresh milk and a filling QQ Happy Family Tea with six different toppings all in one cup. What is your personal favourite flavour?
That’s a tough question, the list can get really long! My latest favourite is our Winter Melon Series, specifically Wintermelon Lime and Wintermelon with Sea Salt Crème, which will be launched in the month of July.
facebook comments (