Posts tagged: ambassador

REM Sleep – Rapid Eye Movement? Maybe Not!!

By , July 25, 2013 10:54 pm

Source: Aussie Pete Legacy Blog

Now here is something that I never considered when I started the Sealy Sleep Ambassador campaign.
Of course, I’d heard about REM (rapid eye movement) sleep before and have read reports of how not getting enough can have serious consequences on my health. What I didn’t know was that I just haven’t been experiencing it often enough over recent years.

I sort of just thought that it was a fact of getting older that I don’t remember my dreams like I did when I was a child.

Furthermore, I thought that because I survive with a minimal number hours of sleep every night, the number of sleep ‘cycles’ are less – therefore also reducing my ability to remember my dreams.

Little did I expect that even the very first time I slept on our new Sealy mattress, I would wake mid way through one of the most lucid dreams I’ve ever had in my life. It was quite bizarre, but at the same time extremely refreshing.

This prompted me to do a little research online – could just changing to a new mattress cause lucid dreams?

The answer is unequivocally ‘YES’!!


Firstly, and to state the obvious, a few hours of sleep is just not enough for anyone. There are genetic reasons why some individuals require less sleep, but not just a few hours a night. My habit (for a long time) has been to work like a trooper on weekdays and then ‘binge’ sleep on Saturday mornings (sometimes Friday night’s sleep would last as long as 12+ hours) – this is obviously unacceptable and I don’t do it anymore because it takes away quality time from my family and shortens the weekend by a quarter.

The amount of sleep required definitely differs from person to person, but as a rough guide, experts have come up with the following chart based on age:


With the number of hours sleep come a direct correlation with the number of ‘sleep cycles’ – for example a newborn baby will have up to 12 sleep cycles, while the average adult will experience just 4 or 5. The more sleep cycles, the longer the duration of REM sleep and lucid, memorable dreams will become more common.


So therein lies my first problem – not enough sleep = not enough sleep cycles = not enough REM sleep = shorter and less memorable dreams.

But that doesn’t explain that when I was ‘binge’ sleeping – up to 12-hours+, why was I still not having lucid dreams (that I could remember)? Nor does it explain why the very first time I had a nap on my new Sealy mattress (2-hours duration) that I had probably the most vivid and real dream that I can remember in my lifetime.

The secondary research solved it for me.

I’ve mentioned before about the lower back pain that I have experienced over a number of years due to degenerative damage to my lower spine from years of football and martial arts. Although I had experienced some level of improvement in the way I felt each morning and seemed to be achieving more continuous sleep through just sleeping on a hard surface, I was missing out on the crucial cycles required to achieve prolonged periods of REM sleep.


This was also a very vicious cycle – I have discovered that even mild pain can disrupt the sleep cycles, and there are good data to suggest that not enough REM sleep makes the pain worse!!

According to Gilles Lavigne, DDS, MSc, FRCD, “Severe pain can make you bolt upright from a sound sleep. But even milder pain can cause “microarousals”. These are periods when your pain breaks through and bumps you back into the light sleep stage. You may not become conscious, and the next day you won’t remember waking up. But your fragmented sleep can leave you feeling like you didn’t get any rest at all”

The subjective intensity of pain decreases when a person is well rested. Insufficient REM sleep can cause “hyperalgesia”- increased sensitivity to pain.

Therefore, it doesn’t take much to put two and two together… the mattress I chose was with my back support in mind. I’ve mentioned before about the Sealy technologies and patents, and used terms such as “Posture Channels” and “Pressure Relief Inlays”… all I know is that I can dream again!!


Since that very first nap the Sunday before last, I continue to dream every time I sleep… I continue to remember much about my dreams, and even more – when I wake from a dream to use the bathroom and go back to sleep, the dreams just continue immediately – this is a sure sign of high quality REM sleep.

It is also well known that REM sleep is important to healthy brain functioning for many reasons, including the creation of long-term memories… and I just blamed the excesses of the 80s for my poor memory 😉

For me, REM Sleep is no longer an acronym for ‘Rapid Eye Movement’ Sleep… it now stands for ‘Really Enjoy My’ Sleep!!

One other important piece of trivia that I’ve picked up, is that “in today’s performance-obsessed society, people often cite Napoleon, Louis XIV, and Churchill as examples of high achievers who supposedly slept only a few hours each night. But curiously, people fail to mention all the other high achievers who, like Einstein, needed 10 and sometimes even 12 hours of sleep per night!”


Finally – now that I am getting some seriously high quality REM sleep, I will be closely monitoring my blood pressure over coming weeks. Taken from Knutson et al. Association Between Sleep and Blood Pressure in Midlife: The CARDIA Sleep Study.:

“Reduced sleep duration and quality are associated with elevated blood pressure, according to researchers with the CARDIA study. They used wrist activity monitors to monitor associations between sleep behaviors and BP among more than 500 adults in their 30s and 40s, finding that shorter sleep duration and poorer sleep maintenance were each associated with increased systolic and diastolic BP. The authors say the sleep-BP link is supported by previous research and “laboratory evidence of increased sympathetic nervous activity as a likely mechanism underlying the increase in BP after sleep loss.”

Areas of the brain active during REM sleep dreaming (pretty amazing – I know some people who use less of their brain while they are awake):


One Free Pass To An Afternoon Power Nap!

By , July 16, 2013 12:22 am

As most of my long term readers are well aware, it’s very rare these days that I will take part in campaigns and the like, unless it’s really something that I’m passionate about or will be beneficial to the community at large. This time around, when OMY kindly invited me to take part in the ‘Sealy Sleep Ambassador 2013‘ campaign, I had to re-read the details more than once and very closely to actually believe it.

Really OMY and Sealy – you will give me a brand new Sealy Posturepedic mattress of my choice to take part in a campaign that involves SLEEP??!! My first reaction was one of incredulity – if sleeping isn’t one of my passions (or perhaps desires, beacuse I never get enough), then I’ll give up blogging altogether!

In all seriousness, what attracted me most to participate, was the fact that I am well aware – as I’m sure nearly all of my dear readers are also – that the Sealy brand is synonymous with not only comfort, but also with technologies that offer the needed support for weary old backs such as mine.

The Sealy journey that began back in 1881, boasts number one in market share for the past three decades with their unwavering vision to “help the world sleep better”. It might surprise you to know that Sealy was the first mattress company to display and advertise a king-sized bed; Creating an Orthopedic Advisory Board; Reinventing the innerspring coil and the box spring; Patenting a variety of groundbreaking technologies, including Posture Channels and Pressure Relief Inlays designed to relieve pressure points that cause tossing and turning. 

OK… so I’m not going to pretend to be an expert on mattress technology – but what I can do is take one of these babies for a test run.

Over the next three weeks, along with four other sleep gurus, who happen to be cool bloggers and are a downright nice bunch of people, we will report back to you on our Sealy sleep experience.

Last week, we attended the ‘Sealy Sleep Palace‘ (their Flagship store in Singapore, located at 91 Tanglin Road, Tanglin Place #01-02. Singapore 247918) to try out and select our very own Sealy mattress to have delivered to our home to facilitate the test run.

Although there are a huge range of mattresses from which to select (for all back types and to fit all budgets), the team at Sealy made it easy for us by opening almost all the varieties up to us – so began a couple of hours of doing nothing but lying down. :p

Well – maybe it wasn’t quite that simple a selection – you see, although sleep is important to me (and my wife), having suffered for some years now from nagging back problems as a result of years of physical contact sport when I was younger, we have tried all methods for me to get a decent sleep without waking in the morning where it might take me some time to get the joints mobile again. At my back’s worst (including two slipped disks), I actually tried sleeping on hard wood because the mattress I was using at the time (not a Sealy) was just not cutting it for support and it was really beginning to affect my daily life.

After much consultation with the experts at the Sleep Palace and after trying out many of the different mattresses, I opted for the ‘Royal Higness‘ (that’s me above acting like a Prince at the luxurious flagship store)… medium to firm, that I suspect will offer the support I need to get my bedroom life back in order (keep it clean, folks – we are talking about sleeping here).

When assessing my needs, I had to take into account Sammi’s (my wife) requirements as well – the team asked me if I was a light or heavy sleeper… I answered very honestly – I sleep very little (sometimes as little as just a few hours on weeknights) but when I do drift off I am like a log – almost impossible to wake without a very loud alarm clock. My wife, however, sleeps longer but much lighter. So our choice needed to be accommodating for the two of us. As my dear late Dad often used to say – “Pete is either flat out, or fast asleep”. This continues to be my habit even today.

Of course, I also had to think about the punishment that the boys give our bed almost on a daily basis – one rule of the house very rarely followed is no standing or jumping on furniture. This is easier said than done when you are talking about the naughtiest three and five year old boys in Singapore. Our mattress also needs to be strong and durable.

On Saturday our beautiful thick mattress arrived… we had prepared by removing the old mattress (and wooden plank for my back). The anticipation was immense. When the delivery guys turned up at exactly the specified time agreed, it was just a matter of moments before the mattress was in place and Casey and Jaime began wanting to try out their latest gymnastics moves (*sigh*).

I actually held them in check and they just rolled around a little.


Next came the real ‘acid test’ – how many times can I have an excuse to take an afternoon nap. “It’s all for the Sealy Sleep Ambassador 2013 cause. Don’t blame me… blame Sealy… blame Alvin and Eunice at OMY… it’s all for a great cause”

It worked!! I managed to get a couple of hours shut-eye with Casey as he went down for his nap.

I have much to report from that experience and up until now, some few days later. Watch my blog (and my OMY Star Blog) and also the official Sealy Sleep Ambassador 2013 website to find out how it goes – not just from my experiences but those of the other four sleep gurus who also get to share in such an arduous task of sleeping.

Make sure you visit the official website for the campaign – by voting for the 2013 Sleep Ambassador you can share in some great prizes.

Who’s got the best job in the world?? Alvin from OMY!!: 

We were even provided with a couple of new pillows and mattress protector:


Source: Aussie Pete

A Rising Star – Zheng Jia Kai (郑家恺) the Drypers Ambassador

By , June 26, 2012 12:46 am

Courtesy of Aussie Pete

Apologies dear readers, for the delay between articles – with the past couple of weeks having been very busy at work, fathers day and birthday celebrations, while battling with a nasty cold, time has indeed been very tight… so now I’m trying to play ‘catch up’.

Friends of mine on Facebook, would be well aware from the random pics I’ve uploaded, that my youngest boy (almost 2-year old Casey or in Chinese, 郑家恺), is the ‘brand ambassador’ for the latest Drypers advertising campaign and catch-phrase, ‘The Best Ever’.

Now that the ads have gone live and Casey’s pictures are appearing all over Singapore, I thought it would be fitting for me to give a quick plug for such a cool and quirky marketing and advertising campaign.


It first started with the main ‘best ever’ image appearing in newspapers across the island a few weeks ago and full page ads in Mother and Baby magazine.

Behind the scenes at the main photo shoot

Behind the scenes at the main photo shoot

Since then, we have seen other pictures from the photo shoot in shopping mall displays, billboards and even bus stops.

A Drypers display that we saw at the Giant hypermaket at Tampines

A Drypers display that we saw at the Giant hypermaket at Tampines

We are still waiting for the viral video campaign to be launched, where Casey will appear as the ‘best ever talking baby’.

Behind the scenes of one of the video shoots (in this one the set has been constructed in our home)

Behind the scenes of one of the video shoots (in this one the set has been constructed in our home)

Needless to say, we are all very proud of him – although I am still to get a cut of his earnings as his ‘manager and agent’ (and chief taxi driver) :p

At the Drypers 'Little Day Out' on Saturday just gone by, we noticed he even now seems to have his own line of 'shopping bags'

At the Drypers 'Little Day Out' on Saturday just gone by, we noticed he even now seems to have his own line of 'shopping bags'

As an aside, Casey had his first live media appearance at the Drypers ‘Little Day Out’, and both Sammi and I were interviewed – be sure to check it out this Thursday night on both Channel 5 and Channel 8 (immediately after the news)… Sammi also performed a ‘celebrity nappy change’ for the cameras

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