Posts tagged: wee kim wee school

Wee Kim Wee School of Communication and Information Part 4 – Overseas Opportunities for Students

By , March 9, 2013 1:08 am

This is the final part in a 4 part blog series to give an introduction to my alma mater, Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU).

There is an Open House from 9.30am today and you can stand to win a Samsung Galaxy Note 10.1 LTE. Details:

  • Venue: Nanyang Auditorium, Level 3, Nanyang Avenue, Nanyang Technological University
  • Date: 9th March (this Saturday)
  • Time: 9.30am to 6.30pm

If you are unable to make it down today, you can read my blog series. Better still, visit the WKWSCI official facebook page and official school website to find out more.

After covering on who is Wee Kim Wee; career opportunities and introducing some of the alumni, I will cover on overseas opportunities available for students.

As a student of WKWSCI, will you have travel opportunities?

WKWSCI students on an overseas trip
WKWSCI students on an overseas trip

Here is the answer the school provided:

Plenty! The courses that are offered at WKWSCI may go beyond the classroom in pursuit of knowledge, but some even go beyond borders, which is something invaluable in widening our undergraduates’ perspectives.

Here are just some of the exciting overseas opportunities that the School has to offer to their students:

SOJOURN
Fully funded by the Wee Kim Wee Legacy Fund, the Short Overseas Journalism (SOJOURN) practicum exposes students to the challenge of reporting in an overseas setting.

During pre-departure meetings, students learn about the destination, plan their stories and assist in making arrangements for their trip. The field trip of 4 to 7 days involves intensive reporting, briefings and site visits.

Students on the SOJOURN programme travel, see, taste, and experience for the reader rather than for themselves, while empathizing with and understanding the people and the culture of the country they visit – countries as diverse as Vietnam and North Korea.

INTERNATIONAL STRATEGIC COMMUNICATION MANAGEMENT (ISCM)
In this course, students craft a comprehensive destination marketing plan for clients from tourism boards of countries like Sri Lanka and Spain.

At the start of the programme, students are broken into groups and put into real-world agency situations, creating competing pitches. They are flown to and immersed in the destinations they are about to market, briefed by the client in their offices. They then conduct market research, strategic thinking, media planning, creative execution and consumer testing, right up to the final closed-door client presentation.

GLOBAL IMMERSION PROGRAMME (GIP)
Aimed at promoting active experiential learning through overseas attachments to work and study in rising economies abroad, the Global Immersion Programme enables students to gain the cultural intelligence to lead people of different backgrounds and provides them with a broader perspective of their field of study.

Students going to China, India, Indonesia and Vietnam have the chance to be professionally attached to leading multinational companies and start-ups in well-known tech parks.

During my time in WKWSCI, I did made use of a travel opportunity in my final year to go on a two weeks all-expenses paid exchange program to China. I visited major cities like Shanghai and Beijing and made friends with many Chinese students from top universities there like Fudan University and Beijing Foreign Studies University.

My regret was not to have traveled more!

I had good grades then and would have qualified for most of the programs. Being a studious Beng who only learned how to use a computer in the first year of university, I was too busy studying and adjusting…

If you are a prospective student considering studying at WKWSCI and would like to hear from an alumni, feel free to drop me an email. I promise to give as candid a reply as I can. Your questions will be kept confidential – I will not publish them here without your permission.

Wee Kim Wee School of Communication and Information Part 3 – The Alumni of WKWSCI

By , March 8, 2013 9:28 pm

This is part 3 of a 4 part blog series to give an introduction to my alma mater, Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU).

Today, I am going to introduce to you, some of the more prominent alumni from WKWSCI. Some of you may know that popular Mediacorp artiste, Joanne Peh, was a former student. In fact, she is one year my junior and we even attended the same photojournalism class together.

There are many other celebrities – singer/actress, Michelle Saram, singer Tan Diya and actress/host Ng Hui are all alumni, just to name a few.

The school provided me a list of alumni names, but since I do not know those individuals, I would rather introduce  you to others whom I know personally:

1. Soh Ee Shaun, Polytechnic Lecturer and Designer

If you take the MRT train at Bishan Circle Line, the doodle artwork on the wall is done by my former schoolmate and friend, Ee Shaun. You can find out more about him on his blog.

2. Daniel Ang, all-rounded bilingual media person

Better known online as “Daniel Food Diary” or “Ban Ban”, Daniel is my senior from WKWSCI. He can write in both English and Chinese, host radio shows, is a certified mediator and also a Zumba instructor. Gosh… is there anything this guy cannot do?

3. Jeremy Koh Jimin, Assistant Director, NTU Corporate Communications

This guy is my buddy back in WKWSCI. He is effectively bilingual and can write and converse fluently in both English and Chinese. After an overseas posting in China handling the Tianjin Eco-City project with the Ministry of National Development, Jeremy is now back in Singapore handling corporate communications for our alma mater.

4. Darren Tan, Founder/ Creative Director, Little Red Ants Creative Studio

Darren is the younger brother of a childhood friend of mine. With a strong passion for photography and beautiful visuals, Darren started his own photo/video creative studio – Little Red Ants, upon graduation. The studio has done some pretty nifty works for clients like Ya Kun Toast and the Ministry of Education.

5. Gerald Tan, owner, Hatched Restaurants

Gerald was a signed on army officer when we studied together in WKWSCI. After completing his bond, Gerald left the army and went on to establish the very successful Hatched Restaurants.

6. Adlena Wong, Managing Director, Platform Public Relations (S) Pte Ltd

Adlena is another schoolmate of mine. She has been in the media and PR line since graduation and now runs her own PR agency. Dynamic and hardworking, she is another living testimony that WKWSCI graduates have the entrepreneurial streak in us.

7. Eunice Chan, Assistant Producer at Mediacorp

Eunice is my wife’s younger sister. She just graduated from WKWSCI last year with a keen eye for photography and visuals. You can find out more about her via her blog.

8. Esther Tan, Senior Copywriter at OgilvyOne

My ex-colleague when we were fresh out of WKWSCI. Besides being a superb wordsmith, Esther was one of the superwoman in the Singapore Women’s Everest Team.

9. Yours truly. 🙂

This is Me.
This is Me. I am my own man.

10. Janet Ong, Digital/ Social Media Stragist and Content Producer, omy.sg

Last but not least, my schoolmate and now partner-in-crime at omy.sg. Janet joined the omy.sg team two years back and has been rocking since. She runs the social media editorial content for omy.sg and also help me with my marketing assignments and events. Coincidentally, we did our 6-months internship together at Hewlett Packard’s Asia Pacific marketing office when we were still in WKWSCI.

If you are interested to find out more about WKWSCI, do visit theWKWSCI official facebook page. There is an open house on 9 March and you can stand to win a Samsung Galaxy Note 10.1 LTE. :)

Details on the Open House:

  • Venue: Nanyang Auditorium, Level 3, Nanyang Avenue, Nanyang Technological University
  • Date: 9th March (this Saturday)
  • Time: 9.30am to 6.30pm

If you are a prospective student considering studying at WKWSCI and would like to hear from an alumni, feel free to drop me an email. I promise to give as candid a reply as I can. Your questions will be kept confidential – I will not publish them here without your permission.

Wee Kim Wee School of Communication and Information Part 2 – What can you learn at the school and what are the career opportunities for graduates?

By , March 5, 2013 8:27 pm

This is part 2 of a 4 part blog series to give an introduction to my alma mater, Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU):

WKWSCI
WKWSCI

For prospective students, two practical questions to address are – 1) what can you hope to learn from the school, and 2) what career opportunities are there for graduates?

There are four concentrations that students can look forward to at WKWSCI: 1) Broadcast & Cinema Studies, 2) Communication Policy and Research, 3) Public Relations and 4) Journalism.

This was the same during my time, though the names were slightly different.

I chose communication research thinking it was going to be the easiest (it turned out to be the hardest).

I enjoyed most courses I took at WKWSCI. In fact, I overloaded my timetable with more modules than was required (special permission is needed from the dean to do this). If the school had allowed for multiple specialisation, I would have gotten three – Electronic and Broadcast Media; Communication Research and Public Relations & Advertising.

Yes, I had to work harder than my peers to get the same piece of academic certification, but if I have a chance to do it again, I will.

If you enjoy what you are studying, it feels less of a chore and more of fulfillment.

For career opportunities, WKWSCI provided me with a reference list. I crossed out some and added others based on what I feel is more accurate:

– Account Director
– Account Planner
– Copywriters
– Journalists
– Producers (TV/Film/Radio)
– Media Planner
– Media Buying Director
– Interactive Media Strategist
– Public Affairs Manager
– Corporate Communications Manager
– Marketing Manager
– Media Consultant
– Publicist
– Practitioner in Various Governmental Roles
– Photojounrnalists
– Community Relations Manager
– Employee Relations Manager
– Fundraising Specialist

Here are the detailed descriptions of the four concentrations provided by WKWSCI:

Broadcast & Cinema Studies
Fancy a career in radio, TV, or multimedia production?

This concentration instils you with the know-how and technical expertise you will need in your future career. Coursework provides you with a sound understanding of the content of production, information technology, and film studies. You will have a good feel of everything that exists within the electronic and broadcast media, such as scriptwriting and network systems.

Communication Policy and Research
Students learn about how we use communication, how it affects us, what shapes media content, and communication policy and economics.

You might study how students’ use of social media like Facebook affects their grades and social lives, or why we enjoy scary movies that make us scream, or what censorship is acceptable to Singaporeans. Students learn how to conduct research that meets professional standards, including surveys, experiments, interviews, and textual analysis. Students with such training work as communication researchers, policy makers, media consultants, or go on to graduate study and academic careers.

Public Relations
A concentration in Public Relations will teach students the intricacies of managing the various stakeholders in an organization & crafting effective messages for an organization.

Journalism
Get a real feel of the tight deadlines and adrenaline rushes journalists experience.

This is the specialization for those who want to work as reporters. The Journalism division focuses on print journalism, photojournalism, online information services, and media management. You will learn about writing stories that go into print media, such as magazines and newspapers. You will be trained in various reporting techniques and analyses, and also get an insight into the workings of media enterprises.

Here is something new which was not available during my time. If it was, I probably would have taken it, given my interest in new media:

Minor in Information and New Media
The Information Studies Minor adds value to the communications degree because it prepares students on the movement of content to the digital world. The 21st century is characterized by globalisation of society and industry, the maturing of the knowledge society, and the rapid development and adoption of new media. New media technologies and applications are bringing transformational changes to society, industry and individual lives. This minor examines new media technologies and applications from the perspective of information and knowledge management- how information and knowledge are stored, transferred, processed, managed, presented and consumed with new media. The programme also examines the potential applications and impact of new media, particularly internet technologies, social media and mobile technologies, with focus on Information, Technology and Users. This programme will equip graduates with an understanding of issues and principles underlying new media technologies and applications, and how to continually adapt and exploit emerging new media in their work and personal lives.

If you are interested to find out more about WKWSCI, do visit theWKWSCI official facebook page. There is an open house on 9 March and you can stand to win a Samsung Galaxy Note 10.1 LTE. :)

Details on the Open House:

  • Venue: Nanyang Auditorium, Level 3, Nanyang Avenue, Nanyang Technological University
  • Date: 9th March (this Saturday)
  • Time: 9.30am to 6.30pm

If you are a prospective student considering studying at WKWSCI and would like to hear from an alumni, feel free to drop me an email. I promise to give as candid a reply as I can. Your questions will be kept confidential – I will not publish them here without your permission.

Wee Kim Wee School of Communication and Information Part 1 – Why is the school named after Wee Kim Wee?

By , March 4, 2013 11:36 pm

If you read my “About Alvin” page, you will know I am a graduate from the Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU).

In a short four part blog series, I hope to give a brief introduction to my alma mater and share with you some insights about the school as well as my experience there.

I know the name of the school is a real mouthful. When I first entered the school as a freshman in 2001, it was still known as the School of Communication (CS). In the same year, the name was changed to School of Communication and Information (SCI) to better reflect the full spectrum of the courses offered.

Dr. Wee Kim Wee (黄金辉)‘s name was added to the school’s name in 2005. Here is a short introduction to Dr. Wee Kim Wee and the reason for the name change:

Dr Wee Kim Wee
Dr Wee Kim Wee

Born in Singapore on 4 November 1915, the late Dr. Wee Kim Wee was President of the Republic of Singapore between 1985 and 1993. Before that, he was High Commissioner to Malaysia, and Ambassador to Japan and the Republic of Korea.

Dr. Wee worked in the news media for many years. He started his career humbly when he joined The Straits Times (one of the publications under the Singapore Press Holdings media group where I am working now) as a clerk in the circulation department. In 1966, he was the first Singapore journalist to enter Jakarta and interview the then new Indonesian leader Suharto and Foreign Minister Adam Malik. This resulted in the world learning for the first time that Indonesia was keen to end their confrontation with Singapore and Malaysia. Through his work, he became a bridge for the countries.

Dr. Wee also covered the civil war in the Belgian Congo (now Zaire) and paved the way for future journalists to bring home news of disaster/ war-stricken countries.

His expertise extended beyond the press as he was also Chairman of the then Singapore Broadcasting Corporation (the predecessor to Mediacorp). In many ways, he was critical in shaping today’s media scene.

Dr. Wee passed away on 2 May 2005.

In naming the School of Communication and Information after him, NTU believes it is an opportunity for its students to be inspired by his noble values and ideals.

If you are interested to find out more about WKWSCI, my alma mater, do visit the WKWSCI official facebook page. There is an open house on 9 March and you can stand to win a Samsung Galaxy Note 10.1 LTE. 🙂

Details on the Open House:

  • Venue: Nanyang Auditorium, Level 3, Nanyang Avenue, Nanyang Technological University
  • Date: 9th March (this Saturday)
  • Time: 9.30am to 6.30pm

If you are a prospective student considering studying at WKWSCI and would like to hear from an alumni, feel free to drop me an email. I promise to give as candid a reply as I can. Your questions will be kept confidential – I will not publish them here without your permission.

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