Posts tagged: alvinology

Alvinology on Instagram

By , March 20, 2012 9:59 pm

I had been quietly playing with Instragram for quite a while. Here’s a link to my webstragram to view my photos on a non-mobile web interface.

Otherwise, look for @alvinology on mobile to reach me on Instragram. 🙂

Here are a few of my favourite images I took over the past months to share with everyone.

1 Jan - Asher enjoying his bath

1 Jan - Asher enjoying his bath

1 Jan - Potong Pasir has a new, hardworking MP :)

1 Jan - Potong Pasir has a new, hardworking MP 🙂

2 Jan - Fresh bread for breakfast from Bendemeer Market

2 Jan - Fresh bread for breakfast from Bendemeer Market

8 Jan - Angry Birds invade Changi Airport

8 Jan - Angry Birds invade Changi Airport

9 Jan - Saw this shameful news article on Singapore in a foreign newspaper in Manila

9 Jan - Saw this shameful news article on Singapore in a foreign newspaper in Manila

10 Jan - Rizal Monument in Manila, Philippines

10 Jan - Rizal Monument in Manila, Philippines

10 Jan - San Augustin Church, Manila, Philippines

10 Jan - San Augustin Church, Manila, Philippines

18 Jan - The weather in Singapore is so hot even Superman melts

18 Jan - The weather in Singapore is so hot even Superman melts

20 Jan - Asher turns 5 months old

20 Jan - Asher turns 5 months old

20 Jan - Do  you know there's a bronze Ronald McDonald in KK Hospital?

20 Jan - Do you know there

23 Jan - Happy family, ready for Chinese New Year

23 Jan - Happy family, ready for Chinese New Year

23 Jan - Asher meets Kelly

23 Jan - Asher meets Kelly

26 Jan - Lion dance in the office

26 Jan - Lion dance in the office

27 Jan - Creepy lift with no buttons at Orchard Tower carpark

27 Jan - Creepy lift with no buttons at Orchard Tower carpark

30 Jan - Visiting Greenwich V at Seletar Hills

30 Jan - Visiting Greenwich V at Seletar Hills

15 Feb - Alvinology on iFly

15 Feb - Alvinology on iFly

16 Feb - It is impossible to flag a cab during the "non-peak" hours from 9am to 6pm

16 Feb - It is impossible to flag a cab during the "non-peak" hours from 9am to 6pm

17 Feb - Asher gets a Singapore passport

17 Feb - Asher gets a Singapore passport

21 Feb -Wife gets nominated for a journalism award for her news story on "famous" hairstylist, Jonal Chong

21 Feb -Wife gets nominated for a journalism award for her news story on "famous" hairstylist, Jonal Chong

26 Feb - Spotted Mozilla Firefox at Cosfest X.2, Downtown East

26 Feb - Spotted Mozilla Firefox at Cosfest X.2, Downtown East

1 Mar - Nepalese momos at Tims Restaurant in Toa Payoh

1 Mar - Nepalese momos at Tims Restaurant in Toa Payoh

7 Mar - Fish out of water, spotted at my void deck with no water nearby

7 Mar - Fish out of water, spotted at my void deck with no water nearby

9 Mar - I finally get to try the legendary Lao Ban Soy Beancurd at Old Kallang Airport!

9 Mar - I finally get to try the legendary Lao Ban Soy Beancurd at Old Kallang Airport!

10 Mar - Mickey Mouse Transformers toys spotted at Cybertron Con 2012 at Resorts World Sentosa

10 Mar - Mickey Mouse Transformers toys spotted at Cybertron Con 2012 at Resorts World Sentosa

13 Mar - Asher gets a certificate for bravery

13 Mar - Asher gets a certificate for bravery

I find taking photos on my mobile phone a good way to document the small little moments in my daily lives. It’s like a little visual diary. Instead of writing, a photo can sometime captures so much more.

omy.sg wins two Asian Publishing Awards

By , July 9, 2011 1:05 am
Asian Publishing Awards 2011

Asian Publishing Awards 2011

I am still in Bangkok for the 5th Asian Publishing Convention and am blogging from my hotel room after returning from the gala night of the Asian Publishing Awards.

omy.sg won two awards for our Singapore Blog Awards campaign! Congratulations to the omy.sg team and the local and regional blogging community who made the awards possible!

More details are available in the official press release below. I have also included some photos I took:

Singapore, 8 July 2011omy.sg, the leading bilingual news and entertainment web portal of Singapore Press Holdings (SPH), received two Excellence Awards in the Asian Publishing Awards 2011. The awards were given out at the Gala Dinner ceremony of the Asian Publishing Convention at The Landmark Bangkok, Thailand tonight.

My boss, Kuan Fung and I with the two trophies

My boss, Kuan Fung and I with the two trophies

The Asian Publishing Awards (APA) recognises best publishing practices in Asia. It incorporates the Asian Magazine Management Awards, Asian Book Publishing Awards, Asian Corporate Communications Awards and the Asian Fashion Photography Awards with 13 categories.

omy.sg was awarded Excellence in both the Advertising Delivery category and the Best Use of UGC (User-Generated Content) category for its Singapore Blog Awards 2010 entry.

omy.sg flashed on the big screen

omy.sg flashed on the big screen

Kuan Fung on stage receiving an award

Kuan Fung on stage receiving an award

Close-up of the trophies

Close-up of the trophies

In the Advertising Delivery category, entries are judged on the use of multimedia ad delivery mechanisms to deliver results and revenue for the advertisers. For the Best Use of UGC (User-Generated Content) category, entries are judged by how well they encourage user contributions in building a virtual community.

omy.sg incorporated the use of Twitter and Facebook, as well as a microsite, in its campaign for the Singapore Blog Awards. On average, it garnered an increase of over 1 million page views every month (Nielsen Netratings, July 2010) during the campaign period. omy.sg’s Facebook and Twitter membership also grew substantially and saw more active discussion and interaction with the brand.

Me with a group of new friends from Taiwan

Me with a group of new friends from Taiwan

Finale group photo for winners

Finale group photo for winners

Ms Lee Kuan Fung, Associate Editor of omy.sg, said: “We are honoured to receive this award. It is definitely a great affirmation that the Singapore Blog Awards is a great platform for individual bloggers to be engaged and connected in the social media world, while being a highly successful channel for advertisers to entice netizens with innovative and integrated campaigns.”

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Alvinology @ Asia Publishing Convention – Day 1 of 3

By , July 9, 2011 12:18 am

Arrived in Bangkok on Wednesday for the Asian Publishing Convention. As a speaker, I was invited to a networking dinner session at The Landmark hotel. I also need to submit a finalist poster on behalf of omy.sg for the Asian Publishing Awards.

Collected my convention pass

Collected my convention pass

My profile description in the program booklet

My profile description in the program booklet

Poster delivered! They are still setting up the exhibition area

Poster delivered! They are still setting up the exhibition area

After checking into my hotel, I spend the day fixing my Internet connection and workstation in the hotel room. I then spend some time to prepare my slides for my presentation this Friday on Online Community and Social Media Monetisation.

I was pleasantly surprised to find a pre-paid SIM card and some useful discount coupons for various attractions from the Thailand Convention & Exhibition Bureau when I registered myself with the convention organisers. The package was interestingly named “Believe in Thailand”.

"CEO Power Dinner" networking session for moderators, speakers, delegates and exhibitors

"CEO Power Dinner" networking session for moderators, speakers, delegates and exhibitors

Dinner is served

Dinner is served

My dinner

My dinner

Fruits - toying around with the HTC Sensation distortion effect

Fruits - toying around with the HTC Sensation distortion effect

Bought a banana egg prata from this boy

Bought a banana egg prata from this boy

My sinful supper

My sinful supper

Anyway, I will be tucking in now as I need to wake up early tomorrow. 🙂

All images in this post were taken using a HTC Sensation.

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WAN-IFRA’s second Digital Media Asia Conference, Singapore, 24 to 26 Nov 2010

By , November 30, 2010 11:40 am

Pardon me if this blog post comes across as dry. I seldom delve much into my line of work in online marketing in the newspapers industry. This will be one of the rare post to provide a glimpse into the less fun and invisible part of my work to the public eyes; beyond the various snazzy public events, marketing campaigns and blog outings.

Last week, I attended the second Digital Media Asia Conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA).

The conference was spread over three days and attended by many media bigwigs from around the world, particularly from the newspapers industry. To name a few, there were delegates from The Nation Publishing Group, Thailand; Yomiuri Shimbun, Japan; Wall Street Journal Digital Network, Hong Kong; Dow Jones, Australia; Southern Weekly, China; Philippine Daily Inquirer; Readers’ Digest Asia; and the Associated Press among many others.

The first day was focused on online media, with regards to strategies for monetising online content, leveraging on social media and innovative ventures in digital media. The second day was on mobile media with focus on redefining the mobile media landscape, learning from different global markets and mobile initiatives for increasing reach/revenues. The last day covered on the impact of tablets and e-reading on the media landscape, leveraging on experiences from early adopters as well as success factors for launching e-reader/tablet channel.

I was one of the invited speaker who spoke on Online Community Monetisation (omy.sg) on the first day of the conference. When I saw the list of over 200 delegates from around the world, all high level executives in the newspaper industry, I got a little nervous. However, as the topic I was speaking on was on online media marketing which I consider myself to be somewhat of an expert on, I felt more confidence. The presentation went smoothly and a few delegates approached during the breaks to find out more, which was really encouraging.

Me speaking on stage

Me speaking on stage

I won’t cover what I went through in my presentation. Instead, below are some interesting pointers which I noted down throughout the three days, coming from various speakers. I hope they are of insight to you too:

Joe Nguyen, Vice President Asia-Pacific, Comscore, Singapore:

1. The Internet makes up 60% of Singaporeans’ media consumption, however, only a paltry 6% of ad spent is allocated to online by advertisers.

2. Brand advertising makes up 63% of ad spent in traditional media with 37% devoted to direct response advertising. In the online media, brand advertising makes up just 23% while direct response advertising accounts for 77%. Brand advertising is where the money is, but online media can barely smell it.

3. Click-through-rate is not the best measure of an online marketing campaign’s effectiveness, often understating campaign ROIs. “Clickers” are a dying breed, consisting of mostly lower income, younger audience who are not usually the target audience for marketers.

4. Brand recall surveys show that users exposed to an ad campaign will display a higher tendency to search for the advertised brand over the next few weeks versus someone not exposed to the ad. In addition, the longer the period of ad exposure, the better the brand recall.

Yuchiro Watanabe, Production Manager, Digital Planning & Strategy Bureau, Nikkei, Japan:

5. Charging for online content – the money seems to lie primarily in financial news services as of now – eg. Financial Times; Nikkei, Japan.

6. Bundling strategy for added sales works for Nikkei – selling the online edition together with the print edition at a discount.

7. Nikkei practises consumer differentiation by breaking down users in various groups like subscribers, registered and non-registered users, each with different level of content access.

A little early morning moving around at the start of the second day conference on mobile Asia

A little early morning moving around at the start of the second day conference on mobile Asia

Stig Nordqvist, Executive Director Emerging Digital Platforms, WAN-IFRA, Germany:

8. For mobile apps, consider doing the smallest amount of functionality and do it well instead of spending all your time developing a mega app which has many functions that users may not even want/need.

9. Make gorgeous app icons.

10. Embed statistical collection tools within the apps.

Grig Davidovitz, Consultant and Project Leader, GD Consulting, Israel:

11. Kindle is not about Kindle, but about the experience of reading books.

12. Choice, Continuity and Consistency are important for newspapers’ content strategy across different platforms.

13. Chronological presentation of news (like blogs) may work better than the conventional inverted pyramid, hierarchical presentation for digital content.

Angela Mackay rounding up her presentation

Angela Mackay rounding up her presentation

Angela Mackay, Executive Director, Head of Asia Pacific, Financial Times, Hong Kong:

14. News content should work towards becoming platform agnostic in the future. The same content can be delivered via different media to the same user in different social setting.

15. Distinctive, quality content is what users are looking for and willing to pay subscription fees for.

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omy.sg wins one Gold and two Bronze at the inaugural Asian Digital Media Awards 2010

By , November 25, 2010 12:08 am
Me with two of my bosses, Kuan Fung and Guey Er with omy.sg's three trophies

Me with two of my bosses, Kuan Fung and Guey Er with omy.sg's three trophies

omy.sg won a total of three awards this year at the inaugural Asian Digital Media Awards, the most among all single publications.

Singapore Press Holdings (SPH), omy.sg’s parent company, swept a total of ten awards from its various business and editorial units.

SPH's haul of ten awards

SPH's haul of ten awards

The award is organised by the World Association of Newspapers and News Publishers (WAN-IFRA) in conjunction with the second Digital Media Asia Conference.

This is sweet validation for the hard work that the omy.sg team put in over the past year.

More details are available in the press release below:

Singapore, 24 November 2010 — Singapore Press Holdings’ (SPH) today scored big at the inaugural Asian Digital Media Awards (ADMA) 2010.

SPH picked up a total of 10 awards at the ADMA 2010, organised by the World Association of Newspapers and News Publishers (WAN-IFRA) in conjunction with the second Digital Media Asia Conference. The awards, presented today at 7pm at Velvet Underground @ Zouk, attracted over 120 entries from 53 media companies across 13 countries.

The ADMA acknowledged the best of how individuals and organisations embraced new technology, innovative thinking and creativity in digital media in Asia.
SPH topped the Best in Mobile Media Award (Mobile Publishing) categories with The New Paper Football Kaki, SoShiok.com and Stomp clinching a Gold, Silver and Bronze award respectively. The award honoured the best and more innovative services offered by a newspaper publisher on a mobile platform.

SPH also made a clean sweep of the Best in Social Media Award (Innovative Use of Social Media) with omy.sg, the bilingual news and interactive web portal, clinching a Gold and a Bronze award. straitstimes.com bagged a Silver in the same category. This was omy.sg’s second accolade within a month, following its recent win of two silver awards at the 2010 W3 Awards in October.

Kuan Fung and I, collecting omy.sg's Innovative Use of Social Media wins

Kuan Fung and I, collecting omy.sg's Innovative Use of Social Media wins

Stomp (Straits Times Online Mobile Print), the leading citizen-journalism website in Asia, clinched a Bronze for Best in Digital Content (User Generated Content). The award evaluated the capacity of a media company for attracting and publishing relevant content from their readers and users.

Demonstrating its strength in cross media marketing, SPH picked up three Best in Cross Media awards. omy.sg’s “Four Heavenly King Food Contest” scored a Bronze Award for Best in Cross Media (Cross Media Editorial Coverage) while SPH’s two promotion campaigns – Night Out 2010 and Fashion Season @ Orchard 2010, won a Gold and Bronze Award for Best in Cross Media (Cross Media Advertising) respectively.

Night Out 2010 fulfilled the advertiser Singapore Tourism Board (STB)’s objective to change local perceptions that Singapore has nothing exciting to offer after dark by showcasing a variety of exciting night activities beyond shopping. It involved a host of SPH’s multimedia products such as print (The Straits Times, The Straits Times Urban, Lianhe Zaobao and The New Paper), online (AsiaOne network), on air (Radio 100.3) as well as on mobile (location-based advertising).

The Fashion Season @ Orchard promotion campaign aimed to celebrate fashion and drive retail sales for Orchard Road. It involved cross media platforms including print ads (The Straits Times, The Straits Times Urban, Her World, Female and Nuyou magazines), online (AsiaOne Diva, Rednano and The Straits Times Razor TV), as well as out-of-home media and events via SPH MediaBoxOffice outdoor digital screens and its events arm.

Mr Alan Chan, CEO of SPH, said: “It is heartening to see that SPH’s commitment to develop and enhance our new media products has paid off. Being recognised by industry professionals is a testament to our dedication in providing the best digital media offerings to both our users and advertisers. I wish to thank our staff who are always looking for new and exciting ways to grow our products and engage our audiences.”

Awards won by SPH at the Asian Digital Media Awards 2010

Best in Mobile Media Award – Mobile Publishing
Gold – The New Paper (Football Kaki)
Silver – www.soshiok.com
Bronze – www.stomp.com.sg

Best in Social Media Award – Innovative Use of Social Media
Gold – www.omy.sg (Singapore Blog Awards)
Silver – www.straitstimes.com
Bronze – www.omy.sg (Jack Neo’s Affair Scandal)

Best in Cross Media Award – Cross Media Advertising
Gold Award – Singapore Tourism Board Night Out 2010
Bronze Award – Fashion Season @ Orchard 2010

Best in Cross Media Award – Cross Media Editorial Coverage
Bronze – www.omy.sg (“Four Heavenly King” Food Contest – Durian Puff)

Best in Digital Content Award – User Generated Content (UGC)
Bronze – www.stomp.com.sg

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

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