EPSON launches seven L-series printer models in Singapore

By , March 3, 2013 11:10 pm

Last Friday (1 Mar 2013), Epson introduced its L-series printers in Singapore at The Gig, St James Power Station. Sporting seven models, this new series helps customers reduce operating costs with the world’s lowest printing cost of any printer using genuine Epson ink bottles supplies.

I was there to witness the launch:

Epson senior management staff launching the L-series together
Epson senior management staff launching the L-series together
Radio deejay Lin Peifeng was the emcee for the event
Radio deejay Lin Peifeng was the emcee for the event
Epson CMYK girls on stage
Epson CMYK girls on stage
Posing for the cameras
Posing for the cameras
Guests were invited to test and experience the various L-series printer models
Guests were invited to test and experience the various L-series printer models
L-series printer models on display
L-series printer models on display
Another printer
Another printer
I enjoyed this laser performance during the launch
I enjoyed this laser performance during the launch
Looking very superhero-like
Looking very superhero-like

Video of the rather amazing laser performance (I am the guy in the flower shirt blocking the camera…):

[youtube j4w9M3eTW_Y]

Why so much fanfare over a printer launch?

Well, the L-series printer models designed to empower users to print freely without worrying about running costs, productivity and warranty issues. They also provide corporate users the opportunity to switch from using laser or dot matrix printers to the highly affordable L-series ink tank system printers.

“Our ultra-reliable Micro Piezo print head technology allowed us to create the Epson L-series ink tank system printers to meet our customers’ demands for ultra-low cost and high volume printing,” said Endo Koichi, Managing Director of Epson Southeast Asia and one of the engineers who developed Epson’s Micro Piezo print head.

New Epson L-series models:

Epson L110 printer
Epson L110 printer

Epson L110 and L210 ink tank system printers – Designed for home and SOHO (small office / home office) users, the L110 single function and L210 all-in-one ink tank system printers have a 6ipm (images per minute – ISO standard) print speed and a high rated durability of 15,000 pages. They are also compactly designed to take up less space.

Epson L300 printer
Epson L300 printer

Epson L300 and L350 ink tank system printers – For SMB (small to medium business) users, Epson has introduced the more advanced L300 single function and L350 all-in-one ink tank system printers. These models offer a productivity-boosting print speed of 9ipm and assure users of reliable performance with their high 30,000 page rated durability. The L300 and L350 also come with two additional black ink bottles in the initial package.

Epson L550 printer
Epson L550 printer

Epson L355 & L550 ink tank system printers – Further enhancing connectivity in the office, the Epson L355 and L550 ink tank system printers facilitate workgroup sharing with WiFi and Ethernet connectivity respectively, on top of the USB 2.0 connectivity offered in the L-series printers. Both the L355 and L550 also offer iPrint, making it simple for users to print and scan to and from compatible mobile devices without having to connect software, drivers or cables. Finally, the L550 also comes with an integrated fax and auto document feeder (ADF) to provide for a hassle-free printing without needing to reload documents frequently.

Epson L800 printer
Epson L800 printer

Epson L800 photograph ink tank system printer – Catering to photo enthusiasts and SMB users, the L800 single function ink tank system printer promises to deliver high quality printouts with greater cost savings. The L800 helps users save time by offering efficient print speeds of 11 seconds for black and colour in 4R draft mode.

It is hard to get consumers excited about printers as they are deemed more as a peripheral IT product than as a standalone. 

For their launch campaign, Epson Singapore came up with a series of fun web video featuring the fictional “Kiam Family” to educate Singaporeans on only buying stuff that we will use.

I was impressed when I saw the videos at the launch (sans for the poor audio quality of the recorded dialogue).

There is a simple, singular marketing message of “Then Why Buy?” and it brings out the top selling proposition of the L-series printer which is low cost printing compared to other brands.

Check out the series of four videos below:

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For more product details and information, please visit Epson Singapore official website.

3 x 15cm Emicakes’ Choco Truffle Dream Giveaway on Alvinology.com!

By , January 15, 2013 1:57 pm

Emicakes, well-known in Singapore for their popular durian cakes, has recently launched a Choco Truffle Dream cake and they are partnering with Alvinology.com to do a giveaway for readers!

Emicakes' Choco Truffle Dream cake
Emicakes’ Choco Truffle Dream cake

Other than their signature durian cakes, Emicakes offer a wide selection of other cakes including their own lower cholesterol chiffon+ cakes and eggless cakes. You can find out more on their official website or Facebook page.

This Choco Truffle Dream cake, made with dark chocolate mousse and dark chocolate pieces in between fluffy chocolate mousse is part of their commitment to constantly re-invent their products to bring new recipes, flavours and designs.

I received my Choco Truffle Dream cake, sent to my door about a week ago. I shared it with my wife and our parents when they came visiting. Everyone finished up their slice of cake to the last morsel.

I find the cake sinfully rich in chocolate and makes for a perfect after meal dessert.

I appreciate the stronger tasting dark chocolate instead of the usual sweet milk chocolate which I often find too sugary for my liking.

Check out the pictures I took of the cake:

This showed up at my door a week ago from Emicakes
This showed up at my door a week ago from Emicakes
Close-up of the chocolate cake
Close-up of the chocolate cake
Slicing it up for sharing
Slicing it up for sharing
The inside of the cake
The inside of the cake

Can’t resist trying it for yourself?

You can order one directly from Emicakes’ official online website. Alternatively, I am also giving away 3 x 15cm Chocolate Truffle Dream cakes here.

To win, simply do the following:

1. Like Emicakes on their Facebook page

2. Leave a comment on the Facebook page linking to this blog post and state why you would like to try the Chocolate Truffle Dream cake

3. email me at alvinologist@gmail.com to alert me that you have done step 1 and 2

That’s it!

I will close the contest by next Friday (25 Jan). This gives about two weeks to send in your entries. Hurry and join now! 🙂

nydc turns 17 – new menu with over 20 new items

By , November 26, 2012 1:49 pm

Home-grown restaurant chain, nydc, known for its iconic mudpies, cheesecakes and quirky beverages turns 17 this year and will be commemorating this special occasion by launching more than 20 new food items.

“nydc started its first outlet in Holland Village 17 years ago on 18 September 1995 with the promise of serving ‘happy’ food whipped up from home-made recipes. Today, nydc is an established name in the marketplace and has since expanded to six outlets islandwide and six more outside of Singapore, and we could not have done it without the support of customers who come through our doors every day. For that, we want to thank them by not only introducing new fare but also bringing back two fan favorites: ‘Romeo & Juliet’ and ‘The Picasso Pizza’,” said Ms. Wang Whee Min, General Manager, Group Retail Division, SUTL Corporation Pte Ltd, which owns nydc.

Perhaps to signify that nydc is now “grown-up”, there are several new alcohol-infused items in the menu, including Waldorf with a hic (Waldorf salad amped up with whisky), Drunken Masta’ (chunky seafood stew spiked with tequilla) and the XOXO mudpie.

Other additions include the minty-chocolate ‘Sealed with a Kiss’, the strawberry-tinged ‘3-some’, every choco- holic’s dream ‘Bring Me to the Dark Side’, the fruit-bombed ‘I’m Going Bananas’ and caffeine-laced ‘A Coffee Affair’.

Sounds good?

I brought Rachel and Asher to the nydc restaurant at Wheelock Place to try out the new menu:

Skinny Dip Chips (S$13.50)
Skinny Dip Chips (S$13.50) – Warm tortilla chips with spiced chili beef, blue cheese and artichoke blend dips
Left  - Berry Freeze (S$6.80), Fresh mixed berries, lemonade and soda; Right - Nutty Cookie Cruncher (S$7.80), dditional shot of espresso, $1 Additional shot of Bailey’s, $3
Left – Berry Freeze (S$6.80), Fresh mixed berries, lemonade and soda; Right – Nutty Cookie Cruncher (S$7.80), dditional shot of espresso, $1 Additional shot of Bailey’s, $3
Drunken Masta' ($16.80/$18.80/$20.80, depending on how much alcohol you want in it) - Chunky seafood stew of tiger prawns, dory fillet, clams and shell pasta, flamed and spiked with the heat of tequila.
Drunken Masta’ (S$16.80/$18.80/$20.80, depending on how much alcohol you want in it) – Chunky seafood stew of tiger prawns, dory fillet, clams and shell pasta, flamed and spiked with the heat of tequila.
Romeo & Juliet (S$11.90) - Smoky crispy bacon stirred with tender sweet corn and hot herbed rice in nydc’s signature garlic mayo all topped with oozy, melty mozzarella.
Romeo & Juliet (S$11.90) – Crispy bacon stirred with sweet corn and hot herbed rice in nydc’s signature garlic mayo all topped with melty mozzarella.
A pasta for Asher from the kid's menu
A pasta for Asher from the kid’s menu
Sealed with a Kiss (S$11.80)
Sealed with a Kiss (S$11.80) – two layers of chocolate ice cream with marshmallow, caramel swirts, fudge, crunchy dark chocolate balls sandwiching a brownie in the seam, topped with mint kiss
3-some ($11.80)
3-some ($11.80) – Three layers made up of chocolate chip dough ice cream, strawberry ice cream and strawberry cheesecake ice cream, sandwiching cookie crumbs and graham crackers
XOXO ($11.80)
XOXO ($11.80) – This has alcohol in it. Chocolate ice cream with fudge chunks, pretzel pieces, strawberry cheesecake ice ream and shots of Bailey’s

Rachel enjoyed the new Drunken Masta’ very much while I had a taste of nostalgia with the Romeo & Juliet. Asher was happy to munch on anything we ate (except the alcohol-infiused dish of course).

I have always enjoyed the dessert and beverages at nydc since my teenage years and they are still pretty good. More mudpie and quirky beverage additions to the menu can only be a good thing.

I did not know  ‘Romeo & Juliet’ and ‘The Picasso Pizza (your own custom pizza) were taken off the menu, but I definitely appreciate nydc bringing them back again. I still remember ordering these items more than ten years ago!

Contrary to the impression that nydc is mainly a restaurant for teens, it does cater for family diners. They have baby chairs, food ware and a kid’s menu.

To check out the new menu, click on the two images below:

Page 1 (click to enlarge)
Page 1 (click to enlarge)
Page 2 (click to enlarge)
Page 2 (click to enlarge)

To find out more about nydc, visit their official website. They currently have six outlets in Singapore located at Holland Village, Wheelock Place, Bugis Junction, Velocity, Tampines 1 and Bedok Point.

About nydc

nydc started in 1995 with the flagship outlet in Holland Village. Its American founders created nydc to be a place where people could connect, share their joy, let their hair down, enjoy great food, good friends. In the course, the founders fulfill their personal quests to share their deep love for food and reunite people regardless of their creed, nationality or food philosophy. nydc quickly became (and still is) a favourite haunt and meeting place of many; a chill-out pad for friends and family to share a meal or celebrate life’s little joys and sorrows over a slice of yummy mudpie. Today, nydc is part of Singapore-based lifestyle conglomerate SUTL Corporation Pte Ltd, and remains at its core a fun, dynamic and cosmopolitan F&B establishment known for its authentic entrees and iconic mudpies and cheesecakes.

Website: www.nydc.com.sg/
Facebook: www.facebook.com/nydcSG

Create your own Hong Kong Summer Showreel and stand to win a trip to Hong Kong!

By , July 20, 2012 7:13 am

Plugging this for the folks from Hong Kong Tourism Board:

Win a free trip to Hong Kong and possibly HKD200,000 Visa spending credit (approximately SGD30,000) Win a free trip to Hong Kong and possibly HKD200,000 Visa spending credit (approximately SGD30,000)

To stand a chance to win a free trip to Hong Kong and possibly HKD200,000 Visa spending credit (approximately SGD30,000), simply join the Hong Kong Summer Showreel contest!

Log on to the official website, select six Hong Kong pictures contributed by Hong Kong InstaYay and upload 2-4 pictures of yourself to create your showreel. Once done, submit your showreel and gather as many votes from your friends.

The 6 finalists with the highest votes will be engaged in a Hong Kong Challenge event with Radio 100.3FM DJ on 28 July. The winning team (showreel contestant & DJ) will represent Singapore with a free trip to Hong Kong for the Hong Kong Super Shopper challenge on 29-31 August. Grand prize is HKD200,000 Visa spending credit! (approximately SGD30,000).

Hong Kong Summer Showreel contest will end on 24 July. Contestants who participate stand to win Suisse Programme Cellular Travel Set from Sasa.com and voters could get Sasa.com cash e-coupons!

Havaianas Celebrates 50th Birthday in Singapore with the Inaugural ‘Make Your Own Havaianas’ event

By , July 19, 2012 5:27 pm

Havaianas Singapore 50th Birthday wall Havaianas Singapore 50th Birthday wall

In commemoration of its 50th Anniversary milestone, iconic fashion flip-flop brand Havaianas invited fans to bask in self-expression at its inaugural ‘Make Your Own Havaianas’ (MYOH) event in Singapore.

Samples of customised Havaianas flip-flops Samples of customised Havaianas flip-flops

Held from 13 – 15 July 2012, the special event provided Singaporeans the opportunity to customise a pair of Havaianas flip-flops to really call our own, mixing and matching from a colourful galore of straps, soles and pin embellishments.

The personalised fashion affair kick-started with an exclusive closed-door VIP day on 13 July (last Friday), where over 100 trade partners, media and bloggers enjoyed the first-hand experience of the MYOH event, which has been successfully popularised in cities like London, New York and Manila.

I was honoured to be invited to customise a pair of my own Alvinology Havaianas flip-flop  together with my wife Rachel.

Make Your Own Havaianas @ h Store, Takashimaya Make Your Own Havaianas @ h Store, Takashimaya

Upon arrival on the VIP Day, we were warmly greeted by Havaianas and ushered into the Takashimaya h store, decked in colourful Brazilian-inspired Bonfim wish ribbons for the occasion. The specially customised ribbons were also handed out for us to don around our wrists to mark the start of the customisation journey, guided along by friendly Havaianas retail staff.

Interesting flip-flop lamp in the store Interesting flip-flop lamp in the storeMix and match Mix and match

Enthralled by the enticing selection of soles, straps and decorative pins, Rachel and I were spoilt for choice and took a while to settle on similar matching red soles as a couple. We chose different strap colours and pins to maintain individuality.

Choosing the straps and soles Choosing the straps and solesChoosing the pins Choosing the pinsCustomisation counter Customisation counterPutting the soles and straps together Putting the soles and straps togetherInserting the pins Inserting the pins

After making our selections, our very own pair of customised Havaianas flip-flops were assembled and delivered on-the-spot, with the staff carefully checking with us the precise customisation we want at every step.

Alvinology Havaianas! With a peace guitar and a pair of shades to chill Alvinology Havaianas! With a peace guitar and a pair of shades to chillRachel's sea creatures  themed customised Havaianas Rachel’s sea creatures themed customised Havaianas

Both pairs, side by side Both pairs, side by side

Following the fanfare on the VIP day, the MYOH event officially opened to the public over the weekend, from 14 – 15 July 2012. Over a short span of two days, Havaianas proved to be a fashion powerhouse as hundreds of consumers queued patiently to fulfil their desire of creating a pair of Havaianas flip-flops that truly expresses their individuality in free-spirited style.

“There could not have been a better way to celebrate the brand’s 50th anniversary than to introduce a fresh concept like the Make Your Own Havaianas event to Singapore. Havaianas is more than a flip-flop – it expresses fun and happy fashion with a carefree spirit, and we want to inspire our consumers with these positive brand values through a special customisation event. We are exhilarated and thankful for the love and response we have received through this inaugural engagement. This is not just about designing flip-flops, but also an activity to create beautiful memories with our fans as they join us in celebration of Havaianas 50th birthday,” said Rachel Ang, Marketing Manager of Havaianas Singapore.

Havaianas launched their first standalone h store in Singapore in 2009 and has since expanded to five h stores island-wide.

ABOUT HAVAIANAS

Created in 1962, Havaianas (pronounced ah-vai-yah-nas) is today a world-wide phenomenon and one of the most iconic and successful products of Brazil. Celebrated for its strong Brazilian flavour of colour, vibrancy and positivity, its charm lies in its secret rubber recipe, which makes Havaianas flip-flops buttery-soft, flexible and durable. From limited-edition series, unexpected designs, to brand collaborations paying homage to fashion capitals of the world, Havaianas continues to win over new generations of consumers! Havaianas has graced the feet of everyone, such as designers Christian Louboutin and Michael Kors, supermodels Heidi Klum and Naomi Campbell, Hollywood star Jennifer Aniston, sports icon David Beckham, to royalty such as Queen Silvia of Sweden.

2012 marks a pivotal milestone for Havaianas as it celebrates 50 years of rich brand heritage and iconic history. From its humble beginnings in 1962 as a basic footwear necessity, this best-loved Brazilian flip-flops has flourished into a celebrated fashion and lifestyle phenomenon! All the Havaianas in the world are lovingly made from a single factory in Brazil, a strong testament to the brand’s originality! Today, Havaianas continues to represent the universal identity of fun lifestyle and happy fashion.

h Stores in Singapore:

ION Orchard
2 Orchard Turn #B2-42
Singapore 238801

Bugis Junction
200 Victoria Street #02-20
Singapore 188021

RafflesCity
252 North Bridge Road #01-03
Singapore 179103

Takashimaya Shopping Centre
391A Orchard Road #B1-38
Singapore 238873

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