Are You Using LED Lights In Your Home?

By alvinology, March 28, 2013 1:39 am

I am.

I just moved into my new home late last year and all the lighting in my house are LED lights.

Why?

Here’s the video answer:


Jokes aside, you will save on energy costs and reduce the frequency of bulb replacements, without compromising on the quality of your lighting.

The question should be “Why not?”.

Some key advantages of LED via Philips’ website:

  • Simple Replacement: Designed to fit and work with existing sockets and fixtures, this means existing bulbs can simply be taken out and replaced.
  • Save On Energy: Consume around 80% less power than traditional filament bulbs, while delivering the brightness you expect.
  • Longer Lifetime: LED bulbs last up to 25 times longer than traditional incandescent bulbs, and have at least twice the lifespan of fluorescent energy savers.
  • Instant Start: Get maximum light output that is natural and glare-free as soon as you flip the switch, no waiting time required.

At 165 meters high, the Singapore Flyer stands as tall as a 42-storey building and is the largest observation wheel in the world. Do you know it is equipped with Philips’ state-of-the-art LED lighting systems, making it a sight to see at night, as well as during the day?It is also the first lighting installation in the world to be controlled using a wireless infrastructure.

For more interesting facts on Philips LEDs, visit their official website.

Panasonic Singapore New Products Launch for 2013 – Brings People Closer Together

By alvinology, March 27, 2013 3:08 am
Panasonic product launch at Intercontinental Hotel, Grand Ballroom
Panasonic product launch at Intercontinental Hotel, Grand Ballroom

On Monday (25 Mar), Panasonic Singapore launched its next generation of SMART VIERA TVs, LUMIX cameras and AV systems, seeking to bring together a seamless connective experience that makes it easy to share memories.

I was invited to the launch at Intercontinental Hotel to learn more about their new products for the beginning of 2013 and to be among the first in Singapore to try out the products.

What’s new?

Interact with your Smart VIERA TV with a personal touch
Panasonic introduced ‘my Home Screen’ which provides instant access to your favourite content through customisable home-screens. These home-screens are activated through face and voice recognition, so each member of the household can easily personalise and access your favourite TV shows, movies, internet, videos as well as photos. The ‘Voice Interaction’ function also enables operating the TV and surfing the internet by talking into the Touch Pad Controller. Use the Voice Guidance function to read out search results so you can keep your fingers free for that cup of coffee or have a facial treatment while lying on the sofa. It even works on smartphones or tablets, through a downloadable app.

 New Panasonic Smart Viera TVs
New Panasonic Smart Viera TVs

‘Swipe & Share 2.0’, an upgraded photo-sharing feature where users can share images on the TV easily is also a key feature in the new upgrade. By tapping onto a shared Wi-Fi network, users can send photos and videos from their smartphones to the Smart VIERA TV with a flick of their fingers, showing images in large format. Friends and family can ‘capture’ the same images on their phones easily with an inward flick of their fingers, enabling rapid sharing of memories and experiences.

First hand experience with the Smart Viera TVs
First hand experience with the Smart Viera TVs

These new features can be enjoyed on the Smart VIERA LED WT Series with 3D TV capabilities, featuring an advanced design with unique high-quality IPS panel, and the Smart VIERA Plasma VT Series which offers supreme picture quality with the newest smart functions. The VT Series TVs are also touch-screen enabled with an electronic ‘Touch Pen’, allowing words, pictures and diagrams to be drawn directly on it, which is perfect for party games as well as for educational uses.

Technology to bring people closer together
Technology to bring people closer together

Superior sound and seamless connectivity with HD 3D Blu-ray home theatre systems
Complementing the new TVs are an array of improved FULL HD 3D Blu-ray™ home theatre systems that focus on high-quality picture, sound, design and smart networking, led by the trail-blazing SC-BTT430. New micro Hi-Fi systems with wireless speakers provide massive sound in a small package, making it easy to implement a flawless sound environment in your home. Equipped with Cinema Surround Technology as a standard feature, the new models are also suitable for high-definition 3D videos.

Speakers, headphones, docking stations and other audio products
Speakers, headphones, docking stations and other audio products

The new home theatre systems tap upon new technologies to enable sharing in the home environment and also provide a seamless integration of existing media libraries. Panasonic has developed the Panasonic Music Streaming App which allows a user to view all music that has been archived onto a NAS or PC on a home network, and stream them to the SC-NE5 and SC-NE3 wireless speakers. The app makes it possible to control DLNA, AirPlay or Bluetooth® wireless technologies by itself, eliminating the need to switch between different apps that can only match an individual wireless system and also expands the playable music list from beyond just what is on the mobile device.

The Panasonic Music Streaming App will be available in Singapore and can be downloaded from the iTunes Store or Google Play.

Go further with LUMIX
Panasonic will also be introducing the latest members of the LUMIX camera family, including the new pocket-sized high performance LUMIX DMC-TZ40 with 24mm ultra wide angle 20x optical zoom LEICA DC Lens. The advanced optical design makes the camera the world’s slimmest in class[1], and its advanced lens system supported by Intelligent Resolution technology further extends its already impressive zoom ratio to 40x equivalent, with minimum deterioration of picture quality.

The new Lumix cameras
The new Lumix cameras

Those with an active lifestyle and who want to capture life on the edge will love the extremely tough and rugged LUMIX DMC-FT5, with its dustproof, freeze-proof of up to -10 degrees Celsius, waterproof of up to 13m (43 ft), and handling up to 100kgf of pressure capabilities. Complementing it is an in-built GPS and an internal geographical dictionary of place name information, compass, altimeter and barometer, so you always know where the picture was taken.

Both models feature Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology, which allow users to enjoy flexible shooting styles, and is also helpful for long-exposure shots which require an absolutely still camera to avoid shaking or blurred images. Users can remotely control the setting focus, zooming, shutter release and several other extensive recording settings through a smartphone or tablet away from where the camera is positioned.

The newly added Instant Transfer function allows the camera to transfer the photo data to the designated electronic devices automatically whenever the shutter is released, and some models like the LUMIX DMC-TZ40 even archive images automatically to your PC or compliant Panasonic AV devices via your home Wi-Fi. This feature can be accessed through an easy-to-use interface; photos can also be transferred seamlessly from camera to mobile device, and easily uploaded to Facebook, Twitter or Instagram, without having to use a computer. In today’s high-speed society, this provides consumers with the option of capturing and sharing memories instantly, like sharing that cool picture of a sea turtle off the coast of Bali or that close-up shot of sun-rays peaking over the top of Mount Fuji within minutes.

Capturing life’s moments with Panasonic
Camcorders have also joined the fun with the HC-X920M, which is equipped with built-in Wi-Fi function that enables Real Time Broadcasting of important events via Ustream, while recording images in Full-HD. It also features the new 3MOS System PRO which uses a BSI (Back Side Illumination) Sensor to provide excellent shooting performance even in dim lighting situations and reduces noise by 50% compared to previous models. Another exciting product is the HX-WA30, which is waterproof down to 10m, shockproof to 1.5m, freeze-proof down to -10 degrees Celsius and dustproof. Allowing one-handed shooting even in harsh environment, it is great for windsurfing, diving or mountain climbing.

For more information on the products, please visit www.panasonic.com.sg.

Wee Kim Wee School of Communication and Information Part 4 – Overseas Opportunities for Students

By alvinology, March 9, 2013 1:08 am

This is the final part in a 4 part blog series to give an introduction to my alma mater, Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU).

There is an Open House from 9.30am today and you can stand to win a Samsung Galaxy Note 10.1 LTE. Details:

  • Venue: Nanyang Auditorium, Level 3, Nanyang Avenue, Nanyang Technological University
  • Date: 9th March (this Saturday)
  • Time: 9.30am to 6.30pm

If you are unable to make it down today, you can read my blog series. Better still, visit the WKWSCI official facebook page and official school website to find out more.

After covering on who is Wee Kim Wee; career opportunities and introducing some of the alumni, I will cover on overseas opportunities available for students.

As a student of WKWSCI, will you have travel opportunities?

WKWSCI students on an overseas trip
WKWSCI students on an overseas trip

Here is the answer the school provided:

Plenty! The courses that are offered at WKWSCI may go beyond the classroom in pursuit of knowledge, but some even go beyond borders, which is something invaluable in widening our undergraduates’ perspectives.

Here are just some of the exciting overseas opportunities that the School has to offer to their students:

SOJOURN
Fully funded by the Wee Kim Wee Legacy Fund, the Short Overseas Journalism (SOJOURN) practicum exposes students to the challenge of reporting in an overseas setting.

During pre-departure meetings, students learn about the destination, plan their stories and assist in making arrangements for their trip. The field trip of 4 to 7 days involves intensive reporting, briefings and site visits.

Students on the SOJOURN programme travel, see, taste, and experience for the reader rather than for themselves, while empathizing with and understanding the people and the culture of the country they visit – countries as diverse as Vietnam and North Korea.

INTERNATIONAL STRATEGIC COMMUNICATION MANAGEMENT (ISCM)
In this course, students craft a comprehensive destination marketing plan for clients from tourism boards of countries like Sri Lanka and Spain.

At the start of the programme, students are broken into groups and put into real-world agency situations, creating competing pitches. They are flown to and immersed in the destinations they are about to market, briefed by the client in their offices. They then conduct market research, strategic thinking, media planning, creative execution and consumer testing, right up to the final closed-door client presentation.

GLOBAL IMMERSION PROGRAMME (GIP)
Aimed at promoting active experiential learning through overseas attachments to work and study in rising economies abroad, the Global Immersion Programme enables students to gain the cultural intelligence to lead people of different backgrounds and provides them with a broader perspective of their field of study.

Students going to China, India, Indonesia and Vietnam have the chance to be professionally attached to leading multinational companies and start-ups in well-known tech parks.

During my time in WKWSCI, I did made use of a travel opportunity in my final year to go on a two weeks all-expenses paid exchange program to China. I visited major cities like Shanghai and Beijing and made friends with many Chinese students from top universities there like Fudan University and Beijing Foreign Studies University.

My regret was not to have traveled more!

I had good grades then and would have qualified for most of the programs. Being a studious Beng who only learned how to use a computer in the first year of university, I was too busy studying and adjusting…

If you are a prospective student considering studying at WKWSCI and would like to hear from an alumni, feel free to drop me an email. I promise to give as candid a reply as I can. Your questions will be kept confidential – I will not publish them here without your permission.

Wee Kim Wee School of Communication and Information Part 3 – The Alumni of WKWSCI

By alvinology, March 8, 2013 9:28 pm

This is part 3 of a 4 part blog series to give an introduction to my alma mater, Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU).

Today, I am going to introduce to you, some of the more prominent alumni from WKWSCI. Some of you may know that popular Mediacorp artiste, Joanne Peh, was a former student. In fact, she is one year my junior and we even attended the same photojournalism class together.

There are many other celebrities – singer/actress, Michelle Saram, singer Tan Diya and actress/host Ng Hui are all alumni, just to name a few.

The school provided me a list of alumni names, but since I do not know those individuals, I would rather introduce  you to others whom I know personally:

1. Soh Ee Shaun, Polytechnic Lecturer and Designer

If you take the MRT train at Bishan Circle Line, the doodle artwork on the wall is done by my former schoolmate and friend, Ee Shaun. You can find out more about him on his blog.

2. Daniel Ang, all-rounded bilingual media person

Better known online as “Daniel Food Diary” or “Ban Ban”, Daniel is my senior from WKWSCI. He can write in both English and Chinese, host radio shows, is a certified mediator and also a Zumba instructor. Gosh… is there anything this guy cannot do?

3. Jeremy Koh Jimin, Assistant Director, NTU Corporate Communications

This guy is my buddy back in WKWSCI. He is effectively bilingual and can write and converse fluently in both English and Chinese. After an overseas posting in China handling the Tianjin Eco-City project with the Ministry of National Development, Jeremy is now back in Singapore handling corporate communications for our alma mater.

4. Darren Tan, Founder/ Creative Director, Little Red Ants Creative Studio

Darren is the younger brother of a childhood friend of mine. With a strong passion for photography and beautiful visuals, Darren started his own photo/video creative studio - Little Red Ants, upon graduation. The studio has done some pretty nifty works for clients like Ya Kun Toast and the Ministry of Education.

5. Gerald Tan, owner, Hatched Restaurants

Gerald was a signed on army officer when we studied together in WKWSCI. After completing his bond, Gerald left the army and went on to establish the very successful Hatched Restaurants.

6. Adlena Wong, Managing Director, Platform Public Relations (S) Pte Ltd

Adlena is another schoolmate of mine. She has been in the media and PR line since graduation and now runs her own PR agency. Dynamic and hardworking, she is another living testimony that WKWSCI graduates have the entrepreneurial streak in us.

7. Eunice Chan, Assistant Producer at Mediacorp

Eunice is my wife’s younger sister. She just graduated from WKWSCI last year with a keen eye for photography and visuals. You can find out more about her via her blog.

8. Esther Tan, Senior Copywriter at OgilvyOne

My ex-colleague when we were fresh out of WKWSCI. Besides being a superb wordsmith, Esther was one of the superwoman in the Singapore Women’s Everest Team.

9. Yours truly. :)

This is Me.
This is Me. I am my own man.

10. Janet Ong, Digital/ Social Media Stragist and Content Producer, omy.sg

Last but not least, my schoolmate and now partner-in-crime at omy.sg. Janet joined the omy.sg team two years back and has been rocking since. She runs the social media editorial content for omy.sg and also help me with my marketing assignments and events. Coincidentally, we did our 6-months internship together at Hewlett Packard’s Asia Pacific marketing office when we were still in WKWSCI.

If you are interested to find out more about WKWSCI, do visit theWKWSCI official facebook page. There is an open house on 9 March and you can stand to win a Samsung Galaxy Note 10.1 LTE. :)

Details on the Open House:

  • Venue: Nanyang Auditorium, Level 3, Nanyang Avenue, Nanyang Technological University
  • Date: 9th March (this Saturday)
  • Time: 9.30am to 6.30pm

If you are a prospective student considering studying at WKWSCI and would like to hear from an alumni, feel free to drop me an email. I promise to give as candid a reply as I can. Your questions will be kept confidential – I will not publish them here without your permission.

Wee Kim Wee School of Communication and Information Part 2 – What can you learn at the school and what are the career opportunities for graduates?

By alvinology, March 5, 2013 8:27 pm

This is part 2 of a 4 part blog series to give an introduction to my alma mater, Wee Kim Wee School of Communication and Information (WKWSCI), Nanyang Technological University (NTU):

WKWSCI
WKWSCI

For prospective students, two practical questions to address are - 1) what can you hope to learn from the school, and 2) what career opportunities are there for graduates?

There are four concentrations that students can look forward to at WKWSCI: 1) Broadcast & Cinema Studies, 2) Communication Policy and Research, 3) Public Relations and 4) Journalism.

This was the same during my time, though the names were slightly different.

I chose communication research thinking it was going to be the easiest (it turned out to be the hardest).

I enjoyed most courses I took at WKWSCI. In fact, I overloaded my timetable with more modules than was required (special permission is needed from the dean to do this). If the school had allowed for multiple specialisation, I would have gotten three – Electronic and Broadcast Media; Communication Research and Public Relations & Advertising.

Yes, I had to work harder than my peers to get the same piece of academic certification, but if I have a chance to do it again, I will.

If you enjoy what you are studying, it feels less of a chore and more of fulfillment.

For career opportunities, WKWSCI provided me with a reference list. I crossed out some and added others based on what I feel is more accurate:

- Account Director
- Account Planner
- Copywriters
- Journalists
- Producers (TV/Film/Radio)
- Media Planner
- Media Buying Director
- Interactive Media Strategist
- Public Affairs Manager
- Corporate Communications Manager
- Marketing Manager
- Media Consultant
- Publicist
- Practitioner in Various Governmental Roles
- Photojounrnalists
- Community Relations Manager
- Employee Relations Manager
- Fundraising Specialist

Here are the detailed descriptions of the four concentrations provided by WKWSCI:

Broadcast & Cinema Studies
Fancy a career in radio, TV, or multimedia production?

This concentration instils you with the know-how and technical expertise you will need in your future career. Coursework provides you with a sound understanding of the content of production, information technology, and film studies. You will have a good feel of everything that exists within the electronic and broadcast media, such as scriptwriting and network systems.

Communication Policy and Research
Students learn about how we use communication, how it affects us, what shapes media content, and communication policy and economics.

You might study how students’ use of social media like Facebook affects their grades and social lives, or why we enjoy scary movies that make us scream, or what censorship is acceptable to Singaporeans. Students learn how to conduct research that meets professional standards, including surveys, experiments, interviews, and textual analysis. Students with such training work as communication researchers, policy makers, media consultants, or go on to graduate study and academic careers.

Public Relations
A concentration in Public Relations will teach students the intricacies of managing the various stakeholders in an organization & crafting effective messages for an organization.

Journalism
Get a real feel of the tight deadlines and adrenaline rushes journalists experience.

This is the specialization for those who want to work as reporters. The Journalism division focuses on print journalism, photojournalism, online information services, and media management. You will learn about writing stories that go into print media, such as magazines and newspapers. You will be trained in various reporting techniques and analyses, and also get an insight into the workings of media enterprises.

Here is something new which was not available during my time. If it was, I probably would have taken it, given my interest in new media:

Minor in Information and New Media
The Information Studies Minor adds value to the communications degree because it prepares students on the movement of content to the digital world. The 21st century is characterized by globalisation of society and industry, the maturing of the knowledge society, and the rapid development and adoption of new media. New media technologies and applications are bringing transformational changes to society, industry and individual lives. This minor examines new media technologies and applications from the perspective of information and knowledge management- how information and knowledge are stored, transferred, processed, managed, presented and consumed with new media. The programme also examines the potential applications and impact of new media, particularly internet technologies, social media and mobile technologies, with focus on Information, Technology and Users. This programme will equip graduates with an understanding of issues and principles underlying new media technologies and applications, and how to continually adapt and exploit emerging new media in their work and personal lives.

If you are interested to find out more about WKWSCI, do visit theWKWSCI official facebook page. There is an open house on 9 March and you can stand to win a Samsung Galaxy Note 10.1 LTE. :)

Details on the Open House:

  • Venue: Nanyang Auditorium, Level 3, Nanyang Avenue, Nanyang Technological University
  • Date: 9th March (this Saturday)
  • Time: 9.30am to 6.30pm

If you are a prospective student considering studying at WKWSCI and would like to hear from an alumni, feel free to drop me an email. I promise to give as candid a reply as I can. Your questions will be kept confidential – I will not publish them here without your permission.

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