Singapore Restaurant Week 2013 Tasting at B@Rochester with American Express

By alvinology, October 14, 2013 12:10 am

It is the 7th edition of the Singapore Restaurant Week, happening from 7 to 13 October, 2013. I was honored to be exclusively hosted by American Express, the presenting partner of this event, to do a food review of  B@Rochester’s specialty cuisine.

Over dinner at B@Rochester on a Monday evening, I met and spoke with Sheena Yu, Head – Public Affairs & Communications ASEAN, American Express International Inc.

We sampled a full course dinner from their special Singapore Restaurant Week menu:

Fusion sashimi salad for starter
Fusion sashimi salad for starter
Separate order of salmon, swordfish and tuna sashimi
Separate order of salmon, swordfish and tuna sashimi
Fish main
Fish main
Close-up of the fish
Close-up of the fish
Separate order of grilled salmon fish head for sharing
Separate order of grilled salmon fish head for sharing
Green tea ice cream with red bean paste and chocolate
Green tea ice cream with red bean paste and chocolate

Over dinner, we chatted casually over our respectively love for good food, with Sheena candidly sharing on her diverse culinary adventures, having lived and worked in three countries – Singapore, Hong Kong and Japan.

American Express have always branded themselves strongly for culinary privileges. I still remember working on some of their creative material on dining deals during my first job as a graphic designer at OgilvyOne Worldwide Singapore – this was some eight years ago!

Speaking to Sheena, I learnt of the other exciting dining initiatives American Express extends to its cardmembers. These include:

1. The Far Card which offers outstanding year-round dining privileges of up to 50% at all participating restaurants and special dining offers at selected restaurants.
2. Palate with more than 50 of the finest restaurants and bars island wide offering savings of up to 50%.
3. SELECTS® for a yearlong selection of dining privileges.

More details are available on the respective links.

Find out more on the various Amercian Express card offerings and their benefits via the official website.

[Movie Review] About Time (2013)

By alvinology, October 12, 2013 12:01 am

About Time is a 2013 British romantic comedy science fiction film revolving around time travel where a young man tries to change his past to have a better future.

The film is written and directed by Richard Curtis, starring Domhnall Gleeson, Rachel McAdams and Bill Nighy.

I was drawn to the movie because of Richard Curtis. He is one of Britain’s most successful comedy screenwriters, known primarily for romantic comedy films such as Four Weddings and a FuneralBridget Jones’s DiaryNotting Hill and Love Actually, as well as the hit sitcoms Blackadder and Mr. Bean.

Curtis has said this is likely to be his last film as director, but that he will continue in the film industry. All the more this is a must-watch movie for fans of Curtis.

Rachel and I watched About Time at the preview screening on Tuesday. It was a sweet, lovely movie to watch, much like the rest of Curtis’ previous films.

The two leads were wonderful and have good onscreen chemistry:


Science fiction is not exactly Curtis’ genre though. There are lots of plot flaws with regards to the time traveling. However, if you can accept the confusing time travel as a plot device to guide the story along, you will enjoy the film pretty well.

I always prefer witty, acid British humour (think Jeremy Clarkson) compared to most America humour which tend to border on slapstick (think Rob Schneider). There is a good dosage of these in About Time which got both Rachel and I laughing.

The simple storyline on one man’s quest for love was endearing like the rest of Curtis’ previous films. Love is a theme which Curtis had always excel in and perfected over the years.

The key takeaway I got from this film was the resolve to treasure each day of my life more and to live each day to the fullest. Yes, I know these are cliches, but it is nice to be reminded of them in a light-hearted way.

Go catch this film with someone you love – be it a partner, one of your parents or a very dear friend. You will walk out the cinema feeling great about life, cherishing every second of it.

About Time is now showing in Singapore cinemas.

SCS Butter is now on Facebook

By alvinology, October 11, 2013 10:39 pm

The number one local butter brand, SCS, recently launched its first ever social media platform - an official Facebook Page.

They sent me some nice little cupcakes in conjunction with the launch announcement:

Cupcakes from SCS Butter
Cupcakes from SCS Butter

I believe most of us have tasted a product or two from SCS before. Here is a picture of SCS product offerings to refresh memories:

I find it rather interesting to see such a traditional brand embrace social media. It is a sign of things to come for branding, advertising and promotions in the near future.

Why did SCS decided to do this?

In their own words:

Over the years of changes, our loyal customers make spreading SCS butter a part of their lives. The recognition of uncompromised product quality over the years has ensured that SCS remains a favourite household brand that is trusted through generations. Now SCS would like to continue spreading the goodness of our products by reaching out to the public on its Facebook page.

Being a brand popularised by the older generations, SCS acknowledges that to stay relevant and to reach out to the more tech savvy and younger crowd, a SCS Dairy Facebook page is the natural progression to ensure the continuation of cooking and baking traditions.

“With the emergence of young entrepreneurial and aspiring chefs, we are excited to be on this platform to make sure SCS supports and continues to fuel such a passion for baking through relevant mediums” shares Nicholas Koh, Head of Marketing (Housebrand), Auric Pacific Marketing Pte Ltd.

What is the new SCS Dairy Facebook page all about?

The SCS Dairy Facebook page will be a one-stop centre that shares baking and cooking tips, easy-to-follow recipes, events information and updates, and inspirations from the online community. Expect exhilarating weekly contests and attractive prizes to be won.

SCS invites you to ‘Like’ the SCS Facebook page as it will be a one stop page for all your baking and cooking inspirations and communications.

Be prepared to cook up a storm with the SCS Facebook page!

Keep calm and carry on cooking on the SCS Dairy Facebook page.

About SCS
SCS Butter is one of the house brands under listed Auric Pacific Group Limited (APGL). It also owns popular brands such as Sunshine, Gourmet, and Buttercup. APGL also runs the Food Junction and Delifrance chains in Singapore.

Since 1905, SCS Butter has become a common fixture in kitchens around the island with its creamy, rich and buttery taste. All SCS products are produced and manufactured in Australia, and it is its dedication to delivering uncompromised premium quality that has made one of its products, SCS Butter, the No.1 trusted butter brand in Singapore.
To continue offering the goodness of premium quality diary products to consumers, SCS has gone on to successfully launch a range of other diary products such as SCS Spreadable Butter, SCS Cheese Slices, and SCS Cream Cheese.

Introducing Snax! by CP Foods – 5 pair of vouchers to give away

By alvinology, October 10, 2013 1:59 am
Snax! by CP Foods
Snax! by CP Foods

Snax! by CP is the latest food concept launched by CP Foods, one of Singapore’s most popular and leading food brands, that serves up hot, flavourful comfort food that you can consume on-the-go.

Shrimp skewer choices
Shrimp skewer choices
Chicken skewer options
Chicken skewer options

In collaboration with CP FoodsI will be giving our 5 pairs of Snax! by CP vouchers (each pair worth S$30++) – each voucher entitles a Snax! value meal, 3 seafood or chicken skewers, and 1 set of the new ‘Chicky Chix’.

One voucher can get you this amount of food:

Two chicken sticks on the left and three shrimp sticks on the right
Two chicken sticks on the left and three shrimp sticks on the right
A box of rice with two skewers
A box of rice with two skewers
That's really a lot of food!
That’s really a lot of food!

The vouchers are redeemable at either of the two Snax! by CP outlets – Takashimaya (Food Hall, B2), and JEM (B1-K03) – and are valid till 31 October 2013. Other terms and conditions apply.

If you are interested to win these vouchers, simply go Like my Facebook Fan Page and leave a comment on this post.

I will do a random draw and contact the winner via Facebook message by next Monday (14 Oct 2013).

Fifth VIP Fashion Night @ The Shoppe at Marina Bay Sands

By alvinology, October 8, 2013 2:05 am

The Shoppes at Marina Bay Sands staged its fifth VIP Fashion Night last Friday in a colourful display of fashion and festivities.

The one-night only signature mall event presented exclusive treats for shoppers, from live entertainment to roving fashion shows, special in-store activities and many retailer offers. Lucky shoppers also walked away with 250 gift redemptions from Oroton, Pandora, Penhaligon’s, TODAI, as well as tickets to the upcoming Starlight Express show by Andrew Lloyd Webber showing 13-24 November at the MasterCard Theatres at Marina Bay Sands.

The night saw a brilliant display of two roving fashion shows featuring the season’s latest trends from 18 participating retailers at The Shoppes at Marina Bay Sands.

The two roving fashion shows throughout the night displayed the season’s latest trends from 18 fashion labels at The Shoppes at Marina Bay Sands. Participating retailers were 6Five Barcode, adidas, Anne Fontaine, Evisu, Germain, Guess, Harley Davidson, Ferrari, iROO, Juicy Couture, Marisfrolg, Miss Sixty, MOISELLE, N.Tyler, Salon by Surrender, Tommy Hilfiger Denim, Pashma and Porsche Design:

Some of the roving models on stage
Some of the roving models on stage
Another four of the roving models
Another four of the roving models

Shoppers also grooved to the best beats at the VIP Party Bar with special guest DJs from KU DE TA Joshua (Head Resident DJ) and DJ Deepak (Resident DJ) helming the decks. Live music acts including Jazz at The Shoppes and a string quartet performance also injected smooth vibes, lending a soothing respite to all.

Shoppers registration
Shoppers registration
The VIP Party Bar with red carpet
The VIP Party Bar with red carpet

Amidst the shopping extravaganza, shoppers get to enjoy complimentary champagne upon arrival, free popcorn and candy floss. Two mock photo studios set up by LUMEN gave fashionistas a glimpse into all the excitement that takes place behind the scenes of a fashion photo shoot.

British fragrance house Penhaligon’s also launched its new perfume – the Iris Prima – on VIP Fashion Night. The Iris Prima is an elegant scent that offers a fascinating glimpse into the magical world of ballet:

Penhaligon's at Marina Bay Sands
Penhaligon’s at Marina Bay Sands
Introducing, the Iris Prima
Introducing, the Iris Prima
The ballerina story behind the creation of the Iris Prima
The ballerina story behind the creation of the Iris Prima
Ballet themed visual merchandising
Ballet themed visual merchandising

Come 9 to 19 October, The Shoppes at Marina Bay Sands will present Fashion Week 2013, its largest ever fashion show on property over an 11-day extravaganza. Organised by FIDé Fashion Weeks, the highly anticipated fashion event will see over 30 inspiring presentations of Men’s and Women’s Prêt-à-Porter and Couture labels that are set to blaze Asia’s fashion scene. Get your tickets now. (Tickets start from S$20 for a single show)

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